THX Partners With Eighth Day Sound To Elevate Live Concert Experience

Exciting New Partnership Delivers Optimized Audio Quality and THX Certification to Tour Venues Worldwide

SAN FRANCISCO, Nov. 7, 2016 /PRNewswire/ — THX Ltd. has joined forces with Eighth Day Sound to further both companies’ commitment to delivering excellence in audio quality and services. The partnership seeks to improve design, implementation and alignment of audio systems for optimal playback in concert arenas through a premium THX certification program. THX® Live! – which first debuted at Beyoncé’s 2016 Formation World Tour earlier this year – ensures that concert-goers can enjoy a best-in-class acoustic experience in large performance venues.

THX, synonymous with the certification of world-class cinemas and production studios, will work collaboratively with Eighth Day to optimize state-of-the-art audio systems. THX will create a certification reference design for the system architecture and targets for the audio presentation of musical tours. In turn, Eighth Day – widely regarded as the industry standard for live sound reinforcement services – will perform the system installation and implementation at concert arenas worldwide. “I couldn’t think of a more perfect pairing than to work alongside Eighth Day,” says Ty Ahmad-Taylor, CEO of THX. “We’re excited to extend our mission of truthfully delivering the artist’s vision to live performance spaces through THX certification.”

Certification ensures the highest quality audio experiences, revolutionizing live performances as we know them by infusing cinema-quality sound in large concert arenas. The program is exclusive and limited to select top-tier artists, further differentiating specific tours as premier live music experiences. For THX Certified performances, concert-goers can expect improvements such as a wider “sweet spot” (more consistent coverage), improvement to vocal quality playback (speech intelligibility, articulation, etc.) and minimal technical issues from any seat in the house – just as the artist intended.

About THX:
Founded by legendary filmmaker George Lucas in 1983, THX and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories past studios and cinemas to consumer electronics, content, automotive systems and THX Live!, a live-entertainment certification program that premiered at Beyoncé’s 2016 Formation World Tour. Today, THX continues to redefine entertainment, providing assurance of superior quality and high performance experiences that guarantee an artist’s vision is truthfully delivered to audiences worldwide.

For more information, please visit www.thx.com.

THX Media Contacts:
Allied Integrated Marketing
Ginger Chan / Vice President, National Publicity / GChan@alliedim.com
Nyrie McKenzie / Publicist – NY / NMckenzie@alliedim.com