http://www.thx.com/about-us/the-thx-story/ Official site of THX. Fri, 01 Feb 2013 20:15:21 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.thx.com/about-us/the-thx-story/comment-page-1/#comment-7 Surround Sound Audio Explained Wed, 10 Feb 2010 14:07:28 +0000 http://www.thx.com/?p=1635#comment-7 [...] THX, in its current in incarnation, was founded in 2001 when it was spun off from Lucasfilms. THX, with its iconic deep note, is the most recognisable audio technology company based on the sound you hear when a THX-certified film or video game starts up. Whereas Dolby Digital and DTS are audio recording, compression and audio encoding technologies, THX serves as a quality assurance stamp. That is to say, the environments where audio is ‘presented in THX’ have been developed to rigorous specifications, ranging from the actual speaker systems used in the theatres to the acoustics and architectural requirements. A great way to think of this is to imagine Dolby or DTS being the companies that deliver the sound, and THX being the company that ensures this sound is heard in the right environment. [...] [...] THX, in its current in incarnation, was founded in 2001 when it was spun off from Lucasfilms. THX, with its iconic deep note, is the most recognisable audio technology company based on the sound you hear when a THX-certified film or video game starts up. Whereas Dolby Digital and DTS are audio recording, compression and audio encoding technologies, THX serves as a quality assurance stamp. That is to say, the environments where audio is ‘presented in THX’ have been developed to rigorous specifications, ranging from the actual speaker systems used in the theatres to the acoustics and architectural requirements. A great way to think of this is to imagine Dolby or DTS being the companies that deliver the sound, and THX being the company that ensures this sound is heard in the right environment. [...]

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